DM 150 Portfolio Project Part 2

1. Describe why and how blogs work to showcase one’s expertise.

In my point of view blogs have two features to showcase one’s expertise. First of all, simple operation is the driving force for blog development. This is the biggest feature of blogs and is favored by many netizens. Most management platform provide templates, blog settings, log management, add logs, publish logs, preview the homepage. Just go through six simple steps to learn blogging and start the first stop of the blogging journey. Second, the characteristic of open interaction is the promotion chain of blog communication. The Internet has given the openness of blogs, and blogs are no longer purely private spaces.

2. Summarize what you consider the most important considerations for writing Web content using the strategy provided in Chapter 18 of your textbook as a guide.

I think the feature of continuous update is the catalyst for the life of the blog. The blog update speed is amazing. In modern society, the speed of information transmission is very fast. Updating a blog is like biological metabolism. Without metabolism, it means the end of life. Without updating, the blog will lose its vitality. Second, showing personality traits is the driving force behind wonderful blogs. The main body of the blog is the grass-roots people, because each grass-roots person can show his own personality through the blog carrier. You can simply reflect the personality of the blogger in terms of log content, blog interface, number of articles, log classification, and popularity index. At the same time, blogs are becoming more and more autonomous, and the DIY model is becoming more and more powerful, making them look like your own imagination.

3. Describe why editing and proofreading can make one’s content stronger.

The content of a blog, such as a network diary, is usually public. You can publish your own network diary, or you can read the network diary of others, so it can be understood as a kind of personal thoughts, opinions, knowledge, etc. shared on the Internet. It can be seen that blogs have basic characteristics such as knowledge, autonomy, and sharing. It is the nature of blogs that determines that blog marketing is a form of network information transmission based on personal knowledge resources (including expressions such as thoughts and experiences). Therefore, the basic issue of blog marketing is to master, learn and effectively use knowledge in a certain field, and to achieve the purpose of marketing information transmission through the dissemination of knowledge. That’s why editing and proofreading can make one’s content stronger

4. What are some of the SEO techniques that will raise a website’s profile?

The SEO techniques that will raise a website’s profile including: formatting content, bucket brigades, inverted pyramid style of writing, UX and so on.