DM 160 Portfolio Project Part 2

· Explain the different types of keywords and how you would use them to boost your on-page SEO.

There are nine different types of SEO keywords, they’re as chiefly as follow: short-tail keyword, long-tail keyword, short-term fresh keyword, long-term evergreen keyword, product defining keywords, customer defining keyword, geo-targeting keyword, LSI keyword, intent targeting keyword. The first, short-tail keyword, has high search volume, highly competitive rate, broad search intent, low conversion rate, it would be use as a theme keyword. Second, long-tail keyword, has low search volume, low competitive rate, specific search intent, high conversion rate, is would be use for targeted pages like product page and blog posts. Third, short-term fresh keyword, has explosive search volume, medium competitive rate, specific search intent, high conversion rate, it would be used to create up-to-date content. Fourth, long-term evergreen keyword, it has moderate search volume, medium competitive rate, specific search intent, high conversion rate, it would be use to craft detailed. Fifth, product defining keyword, it has low search volume, low competitive rate, specific search intent, high conversion rate, is would be use on product page. Sixth, customer defining keyword, it has low search volume, low competitive rate, specific search intent, high conversion rate, it would be use to address customers directly. Seventh, geo-targeting keyword, low search volume, low competitive rate, specific search intent, high conversion rate, is critical for local business, and delivery base business. Eighth, LSI keyword, has low search volume, low competitive rate, specific search intent, high conversion rate, it would boost ranking signal for the main keyword. Nineth, Intent targeting keyword, it would fall into three categories: informational, commercial, transactional.

· Identify content consideration factors that can optimize SEO. Provide tips on how to implement content consideration factors.

Content consideration factors that can optimize SEO including: a secure and accessible website, page speed, mobile friendliness, domain age, URL and authority, optimized content, technical SEO, User experience, links, social signals, real business information.

· Why is auditing a website’s SEO important?

Because it can bring better website performance, better content and better user experience. All parties eventually got something: Users can get high-quality content and are a good place to learn new things; Search engines provide users with first-class results; Webmasters attract/get more traffic, active users, conversions and revenue.

· What is the difference between Social Media Marketing and Social Media Optimization? What are some best practices to optimize social media content?

Social Media Optimization is about making a website and its content. Social Media Marketing is about activities that can be done off page. Some best practice to optimize social media content including but not limiting to learn everything about your audience, choose which networks to use, have a detailed plan, keep an eye on the competition.