DM 160 Portfolio Project Part 1

· Explain the benefits and challenges of SEO

The benefits of SEO including but not limited to: First, improve the website's ranking in search engines. The main purpose of SEO is also to do keyword ranking, so that the company's website ranks in front of the search engines as much as possible, so that users have more opportunities to click on the company's website. Second, get free traffic from search engines. Compared with other advertising channels, SEO can give companies a real experience of bringing customers without spending money, and bringing companies free search traffic without spending money.

Third, ultimately gain profits for the company. Because of the above two points, we first got rankings, and then we got traffic. These free traffics are real potential customers. We can use website copywriting to attract customers to consult and purchase our products and services, and ultimately form conversions and earn profits. Fourth, reduce the advertising costs of enterprises in online promotion Fifth, improve corporate brand awareness and reputation

Sixth, let the company stand out from the peers Seventh, deal with the Internet public relations crisis for enterprises. The challenges of SEO including: Mobile SEO, Zero-Click Search, Voice Search, Internet Content, Buyer-centric Content, Video Content and so on.

· Describe on-page and off-page SEO and the factors that affect each one

The ultimate goal of "On Page SEO" can be considered as an attempt to make search engines and searchers simpler: Understand what web content is. Identify the exactness of the content of the webpage in relation to the search question or problem. On search ranking (SERP), find useful and valuable web pages. Off page SEO refers to the external scope, which appears on other people's websites to introduce your website, thereby improving the optimized ranking.

· What 3 Google tools would you use for SEO? Explain why you would use each one.

3 Google tools I would use for SEO are: 1, Google Analytics, which is free value-added web analysis service, used to track and report website traffic, is now the most widely used web analysis service on the Internet. 2, Google Search Console, which is Is a free service provided by Google that can help you monitor and maintain the display of your website in Google search results and troubleshoot issues. 3, Google Ads Keywords Planner, which is a free Google advertising tool, suitable for novice or experienced advertisers, users can use the Keyword Planner to search for keywords and view the implementation of the keyword list.

· What are some obstacles to avoid that can hurt your SEO?

Some obstacles to avoid that can hurt your SEO including: 404 errors, broken internal links, pages not crawled, broken internal images, broken external links, temporary redirects, permanent redirects.